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When Alex Longmore isn't dressing her clients in bright and stylish outfits, she's scouring the streets of London for inspiration.
The uniqueness of the city and all of the colour it has to offer is what makes her work that much more creative.
But Alex knows that true individuality comes from within — and that fashion is a way for women to express themselves.
Watch the video above for some of her best advice and see why she's nailing it.
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